How to Create the Best Business Name Ever, Step Six

how to test Your Business Name IdeasTesting Your Business Name Ideas

So you’ve come up with what you think are some of the very best names for your business but you’re not sure which one is the best or really like one business name idea but you’re not 100% sure, what should you do?

Testing your names ideas for your business may just make the difference between have a hugely successful name and having a dud.  The team hear at the Best Name Ever have hear the same scenario over and over again, a business owner has spent endless time and money just to come up with what they think is the best business name ever and once they launch their business, they get no reaction, no traction and worse, no attention to it.

What went wrong with their business name?

We always look at these names and wonder; did they ever even bother to ask anyone what they thought of the name?

We just ask ourselves that for the first second then we’re pretty sure of the answer….NO!

You’ve come so far and done so much work and maybe even spent a bunch of money why would you not just go ahead and ask others what they thought.  This may be just the most overlooked aspect of company or business naming, particularly small businesses.

Product companies spend billions of dollars each year on not just product testing but on product naming as well, entrepreneurs should at least spend some time on the matter.

Don’t be shy ask people what they think of your business name ideas!

Now that we’ve got or venting out of the way, how would one go about testing their business name ideas and who should you ask?

First of all you should ask everyone and anyone.  Now you might be wondering why ask everyone if they aren’t involved in my industry or have no idea about my business.

You never know where great ideas come from and listening to people about they view your business may just be the biggest eye opener.  Viewing your own business from the outside can be a huge resource for you and for your name choices.

People, even if they aren’t involved in your industry, may see things you never thought of before.  People may have preconceived ideas of your business you want to avoid or they may look at your name ideas and get other ideas of the names.  Perhaps some names even have negative connotations that you didn’t see or worse, can be pronounced differently then you thought and in a weird or negative way.  “From the Mouth of Babes.”

Asking everyone their thoughts is a first great resource particularly if you are going to be dealing with the public, ask your friends, ask your family, ask everyone.

One great tip about ask people about your business name ideas is don’t influence them, don’t push people because ultimately you want their honest opinion, you don’t want people to agree with you just to make you happy.

Getting a negative response to your name ideas is not bad, it’s best that you find out now if there is a problem.

If you are a business in a specific industry and not dealing with the public, then it is best to ask people in that industry.  But you want to get as well rounded opinion as possible, ask potential clients, ask others in the industry, ask producers, and ask venders, you want to get all sides of the business.

Any and all options should be welcome, it’s best to find out now if there is an issue with your name choices and you want to get all the information you can on your business name ideas because once you go with a name it is going to be incredibly difficult to change it.

One last final note on testing your business name ideas is that ultimately when it comes down to it, it is your business it is going to be your decision, go with your heart.  When Google was developing Google, you know a lot of people really didn’t like the name but it was what they went with and it was the name that got Google a lot of traction early on in the business.

Don’t forget to check out our other posts on, what to look for in the best business name, making sure your business name is available in the .com, help getting creative for your business name, where to look for business name inspiration and making sure you can use your business names.

35 Responses

  1. Ask around. Ask some of your friends in the industry or ex-coworkers, the more you ask the better the decision will be.

    • Yes, we couldn’t agree more. You never know where the best business name ideas will come from. We, as we say that we’re realizing that we are a great resource for some of the best business names.

      I not sure but in case you didn’t see our new ideas for a great business name page. We’ll be posting twice a week, new and great tips for naming your business and we’ll have a huge range of topics.

      We can help in other ways as well. We liked what you said in your comment to ask your friends in the industry about your business name ideas and that is always the best way to go, that and your potential customers. That said, if you want, we can post your business name ideas here and see what our reader say.

      This might be a great way to find out about what unbiased and random people think of your business name ideas!

  2. My wife always good judge. Good blog.

    • Great, I’m glad you have a built in business name tester at your house. Your friends, family, and coworkers are can be some the best and first people that you should run your business name ideas by. This is especially true if they are your target market, think of your wife when it comes to kitchenware, or maybe food products, think of your son if you’re looking at skateboards and music, ect.

      If you are developing a company that disposes nucular waste, and that is not the industry your wife is in, ask her but perhaps you need to ask more people as well. Test your business name ideas to get to the best business names ever!

  3. Ahmmed L

    Test, test test, I like it.

    • Thanks, we were thinking about naming the blog that but we thought we needed to add some great ideas why you need to test your business name out. People often think they have the best name for their company but they’re the only one that understands it, and this is where testing your business name comes in.

      If you find yourself explaining your business name idea to people, maybe it’s not the best name. This is doubly true if you find yourself explaining your business name to someone within the industry you’re going into. Now if it’s your last name or even a brandable name and the name just sounds right and has no meaning then it may be different.

      That’s also leads me to a point. I don’t want to scare people into being boring because no one likes a boring name. Would Google be where it is without such a great, interesting and forward name? Maybe, maybe not.

      If you are a forward company like an IT startup then a interesting name is just the way you need to go, don’t worry too much about people being confused about the meaning, you should be testing if the name sounds “cool” or “forward” or “interesting.”

      The point here is that you should think about what it is you are going to be testing your name for.

      Thanks for the great comment, you brought up some interesting points.

  4. Good information thank you closely monitor your success.

    • Thanks for your comment. Or researchers believe that testing your business name ideas may be one of the best things you can do. There is no sense using a name that your potential have no connection to. That doesn’t mean that you can’t use a name they don’t understand at first, you may want to explain to whomever you’re asking, what your thinking is behind the name.

      Testing is always the way to go. Large companies, especially media companies, spend billions each year on research and development, why shouldn’t a business owner spend some time asking their friends, family and people in the industry how they feel about their company name ideas?

  5. So cool! Thanks.

    • No thank you for the comment. The team here at Best Name Ever realized many years ago the importance of having the best business name possible. We then wanted to learn what it is, exactly, that made them so great. After years of conducting experiments and working on the web we feel our research has payed off and we could at least target a few of the touch points of a great business name.

      Then we just couldn’t keep all of this to ourselves, we needed to share the info with anyone who would listen, and thanks for listening!

  6. When I first saw this title Testing Your Business Name Ideas | Best Business Name Ever | BestNameEver on google I just whent and bookmark it. Youre so cool! I dont suppose Ive read anything like this before. So good to search out any individual with some unique thoughts on this subject. realy thank you for beginning this up. this web site is something that’s needed on the net, someone with a little originality. helpful job for bringing one thing new to the internet!

    • Thanks for your comment and the complement. We just want to help people name their business, company or even products. We’ve been working in the naming business for quite a while and we just want share our triumphs and even better the tragedies that we have gone through in the process.

      We really like to be original and think out of the box because those are the business names that grab attention. Interesting business names are the ones that you remember and they’re the ones that people are likely to try. An original and interesting business name can get your foot in the door of your perspective clients.

      Thanks again!

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    • Well, thank you for your comment. We really try to provide as much information as possible for those people starting a business and know the importance of a great business name. These people know that a great business name can get you attention and they also know that having a business name that is exactly like the other businesses in their industry will only have them lost in a crowded market.

      These business people starting a business also know that they are the experts in their field but may not be an expert in naming but that’s where we come in. We specialize in the best business names ever so that entrepreneurs don’t have to be!

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    • Thanks for the comment and we’re glad to hear that you like our dialogue about developing the best name for your business or best name for your product. We really put a lot of time and effort into each and every post and we’re glad to hear that people are listening. We also are glad, that if people are listening maybe they are listening to our experts on subjects like testing your business name ideas and narrowing down your product name choices.

      Thanks again for the comment and please let us know if there are any subject relating to business or product naming that you would like us to address, we’d be more then happy to help!

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    • Thanks for you’re comment. Yes, test, test, test, test and test your business name ideas some more. You don’t want to wind up with a name that everyone hates except you. When you test your business names or bounce you business name ideas off other people, you may just get some reactions that change your mind or change your thinking. You also may get some business or product name ideas form people you’re testing. You never know where a great business or product name is going to come from!

      Thanks for reading and let us know what you think of these great available business names.

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      Thanks for the comment. We really do try to bring great tips for the best business names ever. I’m unsure if you have seen our Business Name Ideas page where we share great tips for naming a business. We have a lot more information about name your business or product and we’d love to hear your opinions of them.

      Thanks again for the comment and please let us know if you have any questions about naming your company or if you have any tips of your own!

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  21. Looking for something a little different to truly stick out from the crowd?

    • Thanks for the comment. We really try and succeed in developing creative business names that stand out from a crowd. Back in the day when everyone use to go to the phone book and to get attention you needed to either buy an ad or you had to name your business something like AAA Landscaping or AAAA Locksmith. You needed to get to the front of the list.

      Now ask anyone under 30 what a phone book is an they’ll look at you like your crazy. Business need to come up with a name that stands out in a Google or Bing search. We really think you should check out our creative names for a business page and see the standout business names that we’ve come up with and let us know what you think!

      Thanks again for the comment!

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