How to Create the Best Business Name Ever, Step Five

how to Make Sure You Can Use Your Business Name Make Sure You Can Use Your Business Name Ideas

Ok, so over the past few weeks we’ve been talking to you a lot about coming up with lots of different names for your business.  The Best Name Ever staff has been talking about being creative to come up with your business name, looking to your business plan to find inspiration for your business name and making sure the exact match domain name is available for your business name and now we want to help you narrow your choices even further.

So you’ve come up with a list of the Best Name Ever (sorry, had to trow a plug in there), and hopefully quite a few names in this list and then you’ve made sure that they are available in the .com domain form, that should have narrowed your list down quite a bit, now you need to narrow them down even further by making sure you can actually use that name.

“Making sure I can use the business name I came up with, what do you mean by that?”  We feel that it is our responsibility to tell you, that just because you feel you made up a word or a brandable business name or compound descriptive company name and you were able to find said business name available in the .com, that does not entitle you to use the name.  There is a possibility that someone else has trademarked the name already.

On a side note: if you’re a small business and plan on staying a small business with a store in a rural area with no desire to expand you’ll probably be OK, if on the other hand you’re looking to be a huge online presence or expand and be huge someday, you need to do a couple of things before you start using the name.

Bold Names for Your Business

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That said, that fact that you have been able to secure the name in the .com, means that you are probably on a good track but there is a few more things for you to do before you’re in the clear.  We also feel that it would be really negligent of us to not recommend a Trademark Attorney.  A good trademark attorney is worth every penny and can save you thousands and hundreds of thousands of dollars in the long run but we would like to share some free tips with you that you can do on your own for free or at least gather some information to present to the attorney to save you some money.

The first tip is to get yourself acquainted with the United States Patent and Trademark Office (USPTO.gov).  This is the official governmental site for you guessed it, patents and trademarks.  The site is totally free and they have a wonderful search feature where you can put the names in, the business names you were considering, and they come back if the name is used or not.

Now a couple things about the results you get.  First off any good Trademark Attorney will tell you that you don’t need to have to be a exact match to you business name to cause a problem; it may just sound like the other name, something called “Confusingly Similar.”  So try different spelling variations of your name.

Second, just because someone is using your business name doesn’t mean that you can’t as well.  We always like to use the example of United Airways and United Moving Company.  They are both using the company name “United” but because they are in such separate industries, or “Classifications” and therefore not “Confusingly Similar,” they are allowed to use the same name.

That leads us to the last point, you need to figure out what “Classification of Goods and Services” your business falls under with the USPTO.   The Pattent Office issues just about everything a classification number, so even if you find your business name idea, but it’s under another classification, you may be good again.  You will also need to know this information if you are going to eventually trademark your business name or even trademark your logo, so it’s good to find out now.

After all of this, you should have narrowed your list of potential business names by quite a few.  There is no sense falling in love with a business name if you can’t even use it.  If you have any questions feel free to post them below or to contact the Best Name Ever Team.  Also be sure to check out our other blogs about how to develop the best business name ever.

find out more about using my business name

151 Responses

  1. Thanks for that awesome posting. Useful, and it saved MUCH time! 🙂

    • Thanks for your comment on our recent Best Name Ever post. We hope that we save you not only time but a lot of heartache in the naming process. We have hear so many stories of people developing their own business, product or service name and just having a hard time doing it so we thought we would share our ideas and what we’ve learned and perhaps some name ideas for the best innovative business names ever along the way as well.

      We really just want people to be happy with their business names, so thank you.

  2. Ah, thanks for the great tips. Everyone always tells you that you need to check but they don’t tell you where or how to do it. I also love how you said that just because someone else is using the name doesn’t mean you can’t as well.

  3. Finally a person that puts some real work into a blog. I do like what you have done with the blog.

    • Thanks for your comment, we do put quite a bit of work into each and every blog post. We many not churn out the blogs as fast as other business and obviously it takes us a bit longer to get back to comments but we do and it is always personal.

      Thank you again and please let us know if you have any blog requests for how to name the Best Business Name Ever!

  4. That’s really simple but when you said it, I was really surprised I didn’t think of it. Gonna start running my ideas though Yahoo now!

    • thanks for your comment. It is simple but a lot of people forget to test your business name ideas. People also get so wrapped up in the name and forget that people outside of them, are the ones that have to see it. It’s your customers who have to connect name, so it is them who you should ask about the name ideas.

      Thanks again for your comment, and be sure to ask as many people as possible about your new business name ideas.

  5. Great advice. I’ve heard some horror stories about people going to expensive naming companies and getting great names just to find out later the name they suggested and the one my friend love, wasn’t available in the .com. He was able to buy it but it was another few thousand dollars. Great advice!

    • Yes, you’re so right, we’ve heard those stories as well. We’ve heard them from people that have come to us after and we felt so bad for them. You think when you go to a naming company you are going to get the name, or at least be able to buy the name. Sometimes they can’t get the .com domain name that goes with the recommendation for less then a few thousand dollars, after paying for the recommendation for a few thousand dollars.

      That’s what we like about our site. Every business name ideas that you see on our site is available for immediate use in the .com. It’s crazy to not be able to use the names. So check out these available intelligent sounding business names!

  6. That’s great, I just used your link to the uspto and check out the great search feature. I had a couple of ideas and now narrowed them down to two!!

    • Great, that’s a perfect example of what you should do and a great use of the USPTO.gov site as a resource for narrowing down your business name ideas. We always think that you can have all these great ideas but if you can’t use them, there is no point of even having them as “choices” and while yes it may be sad that you have to drop some of your best business or product name ideas, you’re just going to save yourself from heartache later.

      Thanks for the great comment and please let us know if we can help you get an intelligent sounding product name or business name.

  7. I couldn’t tell you what I would do without my trademark attorney. I understand that many people can’t afford one and that’s fine, these are a few great tips to see if there is a reason you should be concerned or not.

    • Wow, well thank you for that comment and compliment. We just want to help people who ask us “how to get the best name for my business” and not only getting the name but making sure the name can be used in the intended industry. You’re absolutely right, if you can afford it a Trademark Attorney is great but like you said there are free and simple ways that you can do some research yourself.

      The USPTO.gov site is a such a great resource and since they revamped the site a few years ago they had made it really easy to navigate and simple to do a trademark search. Just do the simple trademark search can help solve so many issues down the road.

      Thanks again for your comment!

  8. That’s so crazy, I’ve heard from so many people that they didn’t do the research and in the end had to change their name due to trademark infringements.

    • It’s not only crazy to not check if you can use your business name it can be illegal. It’s crazy because all of that said about being illegal, all you would have to do is change your name, you’re not going to jail or anything but…. changing your business name while in operation is a disaster!

      Think about you starting your business and working hard for years and finally, finally, your business is starting to take off and you’re getting good attention and national response and then the letter comes.

      What letter? The Cease and Desist Letter, that’s what. You didn’t check the USPTO website and you didn’t even google the name before you used it. Now you have to change your business or product name, just as you’re getting really popular, it happens all the time.

      Think about not only the expense of it but also think about the loss of brand equity that you’ve been working to build all this time. It could mean the demise of everything you’ve worked for.

      Don’t do it, check your business name ideas before you decide on one! thanks for the comment.

  9. I can’t believe that some of the large naming companies suggest names that you can’t use, what a waist of money!

    • We couldn’t agree more. It must be so devastating, especially to smaller companies who may have paid more than they car really afford just to get a great business name, just to realize that they can’t use it or have to get a really long tail domain name.

      Well you don’t have to worry about it here at the Best Name Ever because all the names you see on the site are ones that we own already and they’re ready for use.

      Thanks again for your comment and if you haven’t already please check out our Best Business Name Ideas page where we’ll be sharing some of our best business naming tips!

  10. I can’t believe how some companies would recommend a name that you can’t use or have to spend a few thousand more dollars to buy the domain!

    • It happens! We’ve heard from a few people who have gone to larger companies and spent a lot of money for the perfect business name and then just to turn around and try to register the domain name, and it’s not available. I was floored the first time I heard that.

      That’s why it must be comforting to know that every domain name on this site is available.

  11. I’d have to go along with with you one this subject. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to speak my mind!

  12. Straight to the point and well written! Why can’t everyone else be like this?

  13. It’s so lucky for me to find your blog! So great! Just one suggestion: It will be better and easier to follow if your blog can offer rrs subscription service.

    • Thanks for your comment and we’ll work on the subscription service, I think you have a great idea there. In the mean time please let us know if you have and questions or blog suggestions for the best business name ever!

      • Hello! edefdke interesting edefdke site! I’m really like it! Very, very edefdke good!

        • Thanks for the comment. We love helping people find the best names possible for their business or product. We also love a good underdog or David and Goliath story where a small upstart company gave a good scare to a large company or where a small company comes and grabs some big market share from a complacent dinosaur of a company.

          We feel that we can help these companies with a great business name or product name and we love doing it and we hope that shows in the blog and on the website.

          Thanks again for your comment!

  14. thanks for the info. I used the USPTO site years ago and I’m going to say, they have fixed it up quite a bit. It’s so much easier to navigate now.

    • Thanks for saying that. Our specialists feel that many people are either scarred of using the site or have been to the USPTO site in the past and found it difficult to use or really confusing. Now that you’ve said that we hope that more people check out the US Trademark site to see if they can use their business or company name.

      USPTO.gov is such a great resource, now that it’s easier to use and completely free everyone starting a business should check it out.

  15. Enjoyed looking through this, very good stuff, thankyou . “Shared joys make a friend, not shared sufferings.” by Friedrich Wilhelm Nietzsche.

    • Thanks for your comment. There’s no use coming up with the best business name ever if you can’t use it. We’ve hear horror stories from people who have gone to naming companies, just for them to come up with an amazing business name. After they got the name, they have found that they can’t register the domain name or even buy it or worse, they have the name they get the domain name and start a business, later down the road they receive a notice that someone is already using the name.

      Thanks for your comment and make sure you can use your best business name ever!

  16. Hello mates, its fantastic article concerning educationand fully defined, keep it up all the time.

    • Thanks for your comment and compliment. We have been in the industry for many years and all we want to do, is help people find the best names possible for their business or product. We’re more then happy to share our knowledge with whomever is willing to listen. thanks again for your comment and please let us know if we can help you find the best business name ever for a new project or venture!

  17. I simply want to mention I am just beginner to weblog and absolutely loved this web blog. More than likely I’m likely to bookmark your website . You actually have terrific writings. Kudos for sharing your web site.

    • Thanks for the comment we really appreciat it. We just want to help people getting the best name possible for their new business or product. We know how important a business or product name can be for a new business. A great business name can draw in customers and get your new venture some much needed attention. A business name is also going to be with you for a very long time so you need to get it right the first time, and any information one can get on getting the name right should be considered and since we’ve been in the naming business for years we love to share our knowledge.

      Thanks again for the comment and please let us know if we can help you buy the best name business name or product name.

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    • Thanks for telling your readers to check us out. We’re glad that you’ve chosen such an important post about checking to make sure you can use your business name ideas. This is an all important lesson and a lesson that can save you a lot of time and money in the future. We can’t tell you how many times we hear from people that believe they have the best name for their business just to find out years later down the road that they can’t use that name for their business. All the hassle of changing the name and potentially loosing all the brand equity that they had build over the years and all the cost, just because they didn’t spend an extra hour checking out the USPTO.gov site, it breaks our heart.

      Thanks so much for telling people about us, we really just want to help people get the best name for their business and we don’t want to see people heartbroken by having to change their name later.

  19. I’ve said that least 1391095 times. SCK was here

    • Thanks for that comment. We’re not really sure who or what SCK is but we are sure that anyone who is looking to do business across the United States, should make sure that they can legally use the business name. Just because you’ve secured the .com domain name doesn’t mean you can full use the name. Yes, it does mean, if you can secure the .com domain name, that you’ll have much better chances of being able to use the business or product name, but not completely.

      Be sure to check with the USPTO.gov site to make sure you can use your name. Also remember that more then one business can use the same business name, United Air Ways and United Moving Vans, as long as they are not in the same “classification of goods and services” and not “confusingly similar.”

      Thanks for your comment and let us know if we can help you get the best name for your business.

  20. When I first saw this title Best Name Ever | Can I Use My Business Name Idea | BestNameEver on google I just whent and bookmark it. Youre so cool! I dont suppose Ive read anything like this before. So good to search out any individual with some unique thoughts on this subject. realy thank you for beginning this up. this web site is something that’s needed on the net, someone with a little originality. helpful job for bringing one thing new to the internet!

    • Thank you for the compliment and comment. We are so passionate about people getting the best name for their business I guess our words just come out powerfully. We believe that no one understands what a great business name can do for their business until they’ve experienced it themselves.

      Granted the best business name in the world can’t make your business a huge success, your actual business needs to do this but, a great name for your business can get your foot in the door.

      Get a great name for your business and get your business noticed.

  21. Hi there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the outstanding work!

    • Thanks for the great compliment. We really have a lot to talk about here, find the best name for your business is of the utmost important to us. We really want to help people learn, first, how important a great business name is and second, what a great business name can do for a business.

      We’d really love to hear what business names connect with you and we’d love to discuss them here. Thanks again for the complement and please let us know if we can help you find the best name for your business.

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    • Thank you for your comment. We try hard to give everyone the best information on how to get or develop the best name for their business ever. We have our researchers and give tips and share their opinions on what to do or even what they feel are the characteristics of what makes a great business name.

      It’s nice to hear that you are appreciating the How to Create the Best Business Names steps. We feel these steps can be followed by anyone and if you heed our experts advice you can get the best name ever for your business!

      Thanks again for the comment.

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  24. You actually make it seem so easy with your presentation but I find this matter to be actually
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    • Thanks for your comment. Being that we see you’re writing from Terminix, which we love as a business name, we’ll take it that you’ve gotten the hang of company name.

      Let’s just discuss your company’s name for a second. We love that yes, you’re a extermination company, and you’ve shortened extermination to exterminix, brilliant name for a company. We know what you do, because we know the word you’re shortening. We’re also use to the “x” being used for shortening a word, think about x-mas!

      Thanks for your comment and we love your company name, in fact we think it’s one of the best company names we’ve ever heard!

  25. I am actually thankful to the owner of this
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    • Thanks for the compliment. We want to help everyone get the best name for their business. We know how important a great business name can be we also know that the right product name can make all the difference in the world.

      If you haven’t already been to the page, you should check out our new Best Business Name Ideas page, where we share great tips on just that, business and product naming.

  26. Hi there to every body, it’s my first go to see of this webpage; this web site consists of remarkable and really good data in favor of visitors.

    • admin

      Thank you for your first comment! You could not have picked a better blog than this one to comment on. Most people are so scared of treading on people existing business names and they think that they have to higher and expensive Trademark Attorney to do a search.

      We wanted to make sure that everyone knows that all of the trademark information is free and available and can be easily obtained from the USPTO site with the link above. All you have to do is to put your business name ideas into the search and see if someone is using it.

      Thanks for the great comment and please let us know how you feel about the business names here on our site.

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    • Sure we’d love to have some guest writers who can share tips about finding the right domain name for their business or any other domain name related articles. We’d be happy to share our experiences, with domain names, at your blog or site as well.

  28. I was able to find good info from your blog articles.

    • Great, we’re glad you found the information helpful. We spend quite a bit of time discussing ideas and topics to wright about. Of course the main topic is how to develop the best business name but there’s a lot to it.

      Thanks for the comment and please let us know if you have any questions about business or product names or even if you have some suggestions of your own.

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    • Thank you for that compliment and comment. We really try hard to get people the best name for their business ever. We know how important a great business name is and how great a difference it can make particularly for a start up. This also holds true for a product.

      How could anyone not realize the importance of a great product name? Well, quite a few people and that’s just what best name ever is dedicated to do.

      Thank you for the compliment, and in case you haven’t seen it, we have a new best business name ideas page, where we’ll share multiple tips, per week, on how to develop the best business name and the best product names.

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    • Thanks for the comment. You can follow us on FaceBook and Twitter, just click the links on the right side of this and every page. Here’s the best place to keep up to date with everything that is going on here at Best Name Ever.

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    • Thank you, we’re glad you like the site. The Best Name Ever team, works hard to bring you the best business name ideas and concepts so we can help their business. We love nothing more than to hear back from people who tell us that they’ve used our business naming ideas or have purchased a name off our site and now their business is going strong.

      Thanks again and please let us know if we can help you get the best name for your business.

  32. I genuinely enjoy searching at on this website , it has wonderful content .

    • Thanks a lot for the comment and compliment. We know how important a great name is for a company or product. A great company name can make the difference between start-up success and start up failure. Many people think that we’re kidding but what the fail to realize is that you can have the best product in the world but no one is going to try it if the name is wrong or no one will use your business or service if the name is off putting or not interesting enough for them to remember.

      Make the smart choice at the beginning and get the best name for your business and do it right the first time. Thanks so much again and let us know if we can be of any help to you!

  33. Nice blog here! Also your site loads up fast! What host are
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    • Thanks for the compliment. We’re glad that our page is loading quickly, there is nothing worse then having to wait for a page to load when all you want to do is read the page. We really want everyone to be able to read the tips for business naming and to see some the great business names we have on this site as quickly as possible.

      Thanks again for compliment and please let us know if what you think are the best business names ever.

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    • Thanks for the comment. We really try to update this site several times a week with great tips and insights to help people get the best name for their business or product. Thinking of which, recently we added a Best Business Name Ideas page where we’ll be updating the page with great ideas at least twice a week, you should check it out.

  35. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one these days..

    • Thanks so much for the complement. I guess our writing is just a reflection of our passion for helping people get the best name ever for their business or product. We just love to see successful companies with great names or awesome products with edgy or creative names.

      What company names or product names have you seen lately that have grabbed your attention? We’d love to hear what it is that you think are great business names.

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    • Great, we’re glad you like the website. We do want to give people all the facts on how to create the best name for their business or product and we have the great resources to do it. Our naming experts have named everything from technology products and IT companies to beverage products and farm equipment.

      We love a great business name and we wish the world were full of them. Unfortunately that’s not the case but we can help people get the best name for their business one at a time!

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    • thanks for the comment and support. We try ourselves to support the local business community by helping them get the best name ever for their business. We know how important an innovative business name can be especially for a business starting out.
      Do you have any innovative business name ideas or have any questions about the best business names?

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    • Thanks for your comment. What type of business do you have? We’d love to help you get the best innovative and attention grabbing name for your business. Have you seen any business names or product names that have grabbed your attention?

      Thanks again for the comment and we hope to hear from you again.

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    • admin

      Thanks for the great complement. We really hope that, as you say, give pleasant know-how, to anyone looking to develop the best name for their business. We love to see people with great names as we know what it can do for a business.

      We also really love when people are able to tap into their business plan and develop the best business name bases around their key target market.

      Thanks for the complement and we’ll keep bringing the best business naming tips!

  43. There’s certainly a lot to know about this topic. I like all the points you made.

    • Thank you for the comment. There really is quite a bit to be said about developing the best name for your business or product. We hope that by breaking up into these few parts it would really help. We really hope that we helped you to develop a amazing name for your new venture and if you need some help we hope you find it here on our site!

  44. What’s up i am kavin, its my first occasion to commenting anywhere, when i read this paragraph i thought i could also create comment due to this good piece of writing.

    • Thank you for your comment. We’d love to hear what you think are the best names ever for a business. We can discuss it here and say what works about it and what doesn’t. Thanks again!

  45. This is a topic that is near to my heart… Best wishes!
    Where are your contact details though?

    • admin

      Well thank you very much for your comment. We know that there are other business naming lovers out there and we know we’re not alone in just getting that warm and fuzzy feeling when we see a great business name. There is just something about a business name, when done properly, that can move people and it’s been designed to move people.

      Business names are designed to move people, with emotion and to move people to the store or website to buy something.

      Thank you for your comment and please feel free to contact the best name ever team through this link!

  46. Very good article. I’m dealing with many of these issues as well..

    • admin

      Thank you. We really love to help people get the best name for their new business or product. We think that everyone can develop their own name but they just need some info. But of course if you can’t, you can still purchase a great business name, please let us know if you’re interested in any of our pre-developed business names.

  47. Thanks for sharing your thoughts on check if i can use my business name.
    Regards

    • That’s great, we’re so glad to hear it!! Checking to see if you can use your business name may be one of the most important things you can do when starting your business.

      People think it’s so difficult to check to see if your business name is available. The first and easiest way to check is to use a search engine; just Bing or Google the name. See what pops up, see if someone is using that name and see what they’re doing with it.

      Then you can always check the United States Patent and Trademark Office (uspto.gov). People are afraid to even go to the site but since it was completely redesigned a few years ago it is so easy to check your business or product name.

      Thanks for the great comment.

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    • admin

      Thanks for the great message. We’d love to hear what types of business names that you like. Do you like the compound descriptive business names, evocative business name or even a invented company names? There are just so many different types of names for all the different types of companies, there is just so many things to talk about.

      We’d love to hear what you think makes the best type of name for a business.

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