How to Create the Best Business Name Ever, Picking the Best Name

Picking The Best Name For Your BusinessPicking The Best Name For Your Business

Ok, so here you are the last and final step of our seven step series, How to Create the Best Business Name Ever.

We’ve talked about the importance of getting creative for a creative business name, getting creative to create a unique business name, you’ve learned that you need to check to make sure your business name ideas are available in the .com domain, then checked that you can use those business names in your industry and then you’ve tested those remaining name ideas to see which ones connect best with your potential customers.

Now, you might be thinking that you’ve done all these steps and you still have a number of business name ideas left.  While the list should have been greatly reduced you still feel you have some winners, how do you pick the final name for your business?

If you’re still unsure which of the few remaining business names or product names you should choose, perhaps you need to consider you brand touch points.  Brand Touch points are anywhere your customer, both internal and external, come in contact with your brand.  Where will people see your name?  Will it be in a newspaper or on the side of a bus?  Will they see your name on business cards or on a sign at a convention?

Think about everywhere your business name is going to appear and picture your name there.  Think about your name on the side of a building or on the product you’re going to produce and that should help you with the final decision.

After all these tips it really just comes down to making a decision and you may have heard this before but, go with that gut feeling.  You’re going to have to be the one to live with the name and you’re the one who is going to be with the name for a very long time to come in the future.

Close your eyes, relax, have some tea, go for a walk, take a shower, do whatever it is that you do to relax and make a final decision.  Don’t spend too much time pinning over the decision, you probably already know the answer to the question, you just have to let yourself make the choice.

Once you’ve made the choice, close your notes, close your papers, you’re done.  Don’t start second guessing yourself; trust yourself in knowing you have done everything you could have possibly done to come to this decision.

We hope we were able to help you develop the best business name ever and we are always open to questions or statements or even if you have tips for developing the best business name ever.  Please send us an email or for questions you feel may help others post a comment below, we’re always listening.

Thanks for reading!

17 Responses

    • admin

      Thanks for your comment, yes, testing you business name ideas can be the best thing you can do. Whether you’re naming a business or a product, sometimes you get so close to the project or so involved in the project you may be missing something when you’re in the naming process; this is where testing comes in.

      Do remember, you’re only as good as the tester. If you’re asking people their opinion of your business name ideas, try to be as fair and balanced as possible. If you’re “leading the witness” as it were or driving them to the answer that you want, you’re really not doing yourself any good.

      Good luck with the testing and let us know if you’re interested in getting an innovative business name.

  1. Jim

    Our group is loving the business name ideas that you have on your front page. We can’t wait for the next one.

    • admin

      Thanks a lot for that comment. We add new business name ideas to the front page at least twice a week. There are just so much to consider when you’re naming your business or product and our team here has so much to share with anyone who is in the naming process.

      In case you miss a tip for naming your business, we have all of the old tips on our business name ideas page. There you’ll find all the business naming tips from the beginning.

  2. Carl

    It all comes down to picking the right name and you can’t trust anyone buy yourself.

    • admin

      You’re correct. It’s ultimately going to be you that has to live with your company name and it’s you that will have to deal with the name for better or worse but you never know where great business name ideas may come from. Sometimes, we’ve found, that business owners may be too close to the naming project to be able to view the name ideas as a customer would.

      Ask others how they feel about you business name ideas, they may give you a new perspective on your decision.

  3. ares gratis

    It’s remarkable in favor of me to have a web site, which is valuable designed for my know-how. thanks admin

    • admin

      Thanks for the comment. A well designed website starts with its title, that being the name of your company and domain name. If you don’t have an interesting busienss name, you’re not going to interest people enough to go to your site to see it. If they don’t go to your site, they’re not going to buy your products.

      Thanks for the comment and we’d love to hear what you think about our innovative names for a business. Thanks again.

  4. Google

    always a significant fan of linking to bloggers that I appreciate but don

    • admin

      Thanks for the compliment. We really try hard to get the best company naming experts to give us tips so we can share them with you. We love sharing what we know so that we can help you get the best and most innovative business name.

      Thanks again for the comment and we’d love to hear your favorite innovative business names.

  5. Google


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  6. Lilliana

    I know this website offers quality dependent articles or
    reviews and other material, is there any other website which
    offers such things in quality?

    • admin

      Thanks for the complement. We really try hard to help people develop the best name for their business or product. Recently we’ve added a business naming tips page where we share great tips for well… what else but naming a business.

      Naming a business may sound really hard, and well sometimes it is but, if you read everything we have on this site, we feel you’ll know what that name is and what it should be. Our researcher have found that people get a gut felling about their company name after reading our tips and often that is the name they go with.

      Once you have all of the information, then get a gut feeling, that is often the name you should go with. Thanks for the comment. We’d love to hear some of your favorite business names you’ve seen out there!

  7. Geraldo

    Aw, this was a really good post. Taking a few minutes and actual effort to generate a really good article… but what can I say… I procrastinate
    a lot and never manage to get nearly anything done.

    • admin

      Thanks for the comment. We really find it quite easy to write posts on this blog because we’re really excited to help people get the best name for their business. We find that as long as you’re blogging about things you love, it’s easy to blog.

      We love great business names and we help people getting one, thanks for the comment and please let our experts know if we can help you get a great name for your business or blog!

  8. Google


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